PHMC PRIVACY NOTICE

The Perpetual Help Medical Center (PHMC) respects the privacy rights of all individuals and is committed to handling personal data responsibly and in accordance with the Republic Act 10173, known as the Data Privacy Act of 2012, and its pertinent rules and regulations, because your privacy is important to us.

This is not a consent form but this is PHMC’s general statement on its data processing activities to notify Data Subjects of Personal Data processed and the purpose and extent of processing. PHMC may further provide other notices at the time of specific activities.

PHMC collects the following data: 1) Personal details- name, birth, gender, civil status and affiliations; 2) Contact information- address, email, mobile and telephone numbers; 3) Medical information- physical, psychiatric and psychological information; 4)Employment information- government-issued numbers, position and functions; 5)Applicant information- academic background and previous employments; 6) Academic information- grades, course and academic standing; 7) Supplier and 3rd Party Provider information- company profile, DTI/ SEC registration, business permits and licenses, BIR registration and other business related information. PHMC may likewise collect other information that it believes are relevant to meet the requirements of government authorities and for any other legitimate purposes.

PHMC processes data to: 1) Conduct its functions, perform its obligations, and exercise its rights as a healthcare service provider; 2) Act for the holistic welfare of patients, service recipients, and their respective representatives and companions; and, 3) Manage its affairs as a company, medical, and educational institution with its own obligations and rights.

The PHMC Website uses cookies to personalize the user’s browsing experience, link to social media sharing, troubleshoot issues, and monitor site visits and NOT in any way collect personal information for any form of processing.

PHMC collects Personal Data through submission by the Data Subject and by affiliates through electronic systems and platforms, e-forms, email, or through printed forms, attachments, and other documents required by its medical and administrative offices at the onset of service, transaction or processing. With regard to personal data from affiliates, PHMC maintains a Data Sharing Agreement particularizing the obligations of the parties thereto foremost of which is its protection and privacy.

PHMC collects Personal Data from Patient at entry points or upon registration at Inpatient, Outpatient and ER departments.

PHMC stores and protects data in physical and electronic forms: Managed by its medical and administrative offices, physical records in folders/ envelopes are ultimately stored in box files in shelves in a dedicated secured area while electronic records are stored in secured servers with high availability and redundancy.

PHMC collects and uses Personal Data proportionately as necessary for its legitimate purposes in providing best service to patients in accordance with the PHMC policies and in compliance with the DPA of 2012 and requirement of the Department of Health and other government bodies.

PHMC retains data in accordance with its policies on retention compliant to government rules and regulations, such as but not limited to, those from the Bureau of Internal Revenue (BIR), the Department of Health (DOH), the Philippine Health Insurance Corporation (Philhealth), the Local Government Units (LGUs), among others.

Contact:Contact: Inquiries and concerns on data privacy may only be directed to PHMC Data Protection Office: PHMC

Address: Alabang-Zapote Road, Pamplona 3, Las Pinas 1704

Telephone: 8874-8515

Perpetual Help Medical Center: A Case Study in Healthcare SEO in the Philippines

With the mission to be the hospital of choice and be recognized as a leader in the healthcare technology in the Philippines, Perpetual Help Medical Center is extending its capabilities and is breaking the barriers for hospitals in the Philippines. SEO Philippines has helped Perpetual Help Medical Center penetrate the online market, give patients quick access to PHMC’s services, and informational articles for education.

Best Hospital in the South

Perpetual Help Medical Center has been serving those that are in need of medical assistance in Las Pinas and the southern Manila area for almost 40 years. Located along Alabang Zapote road, PHMC is accessible for both patients, students, and doctors. We are one of the most popular hospitals in the south and one of the best when it comes to service and medical equipment.

PHMC is recognized as a Level 3 medical center in Southern Metro Manila as we are recognized as one of the best-equipped hospitals in the area. PHMC is home to highly competent and trained nurses, physicians, and other allied medical personnel who can provide quality healthcare and are always ready to attend to people’s needs.

Services we Provide

We are capable of providing a wide range of healthcare services. Our expertise is mainly on comprehensive cancer care, we have a heart institute, minimally invasive surgery, kidney transplant, neurosciences services, and integrative medicine. We also have a center for Women’s Healthcare and Diagnostics as well as a Lifestyle and Wellness center where we can provide patients assistance in maintaining good health and a healthy lifestyle to treat medical conditions such as diabetes, obesity, and nutrition deficiency.

Our doctors’ directory consists of more than 700 licensed doctors with a vast variety of specialties so we can be sure that any medical assistance our patients need can be attended to. We also provide different promotions and packages to make healthcare services more accessible to people.

PHMC Goes Online

Our vision was to create an online platform that would fulfill several goals. We wanted a platform that would allow our patients access to all the information that they need to make it easier for them. We wanted to have our Doctors’ directory be available online so patients can easily see what services and treatments are available in our healthcare facility. We also wanted our website to enable our patients to easily communicate with our doctors. Additionally, we wanted to make our promotions featured on our website, while also being consistently updated. Lastly, we wanted to promote a healthy lifestyle by publishing informative articles.

And so in early 2018, we acquired the services of a web development company to create phmc.com.ph, the official website of Perpetual Help Medical Center Las Pinas. The goal was to create a website that is simple and can be navigated by people from all walks of life. The project kicked off and was finished in a few months. We saw that it was effective because, in just a few months, people who are looking specifically for information about PHMC started flocking to the website. We were happy with the results, but we didn’t stop there.

Investing in SEO

Because we believed that we can tap a bigger audience than just those who are specifically looking for PHMC, we decided to do Search Engine Optimization or SEO. PHMC partnered with a nearby industry expert, SEO Hacker, a well-known SEO agency in the Philippines and is regarded as one of the best SEO companies in the Philippines. It is led by their CEO and founder, Filipino motivational and leadership speaker, Sean Si.

The goal of the campaign was to extend the reach of PHMC’s website by targeting keywords that are specific for people looking for healthcare services while ultimately being the number one hospital in the area when it comes to the search results. We wanted to be the go-to hospital in the area but also want to attract people who are looking for healthcare services outside of our immediate vicinity. We wanted to aid people who cannot look for the services that they need by informing them that we have what they need.

The campaign started by optimizing the whole website. The website was good, but we believed it wasn’t great. The website went through a revamp. An overhaul of the design, improvement of speed, and optimization of the interface. After the website revamp was finished, five landing pages were published to target specific keywords and take PHMC at the top of the search results.

Informational health articles were also published to extend our knowledge to our patients. This is one of our main goals and we achieved it by publishing 4 health articles per month. Not only did these bring more traffic to the website but it also helped a lot of our patients.

The Results of SEO

Working with the top SEO company in the Philippines for several years has allowed our website to successfully achieve top 10 rankings for all of our targeted keywords. The comprehensive strategy that SEO Hacker has come up with has not only enhanced the hospital’s online visibility for hundreds of relevant and valuable keywords, but has also led to a consistent increase in organic traffic month by month. By leveraging effective keyword optimization, engaging content creation, and a user-friendly website design, we were able to position ourselves at the front of the healthcare space online. Additionally, we have created more value for our patients by ensuring our website is one where they can easily access vital information and services. This ongoing success reflects our commitment to excellence in healthcare and our dedication to meeting the needs of its community.